The parts of this advertisement i like is how the images match the text, for example "Written in the stars" matched with the galaxy of multi coloured starts around the artist. I also enjoy how the text keeps its continuity through out the advert with the Tinie Tempah and Disc - Overy in the same font, this adds to the brand identity that the record company are trying to create.
I also like the main image in the advert, the big bold picture of the artist is something i think really works, after all the advert is trying to promote and then eventually self the artist to the target market, i think this effect of presenting the artists in a big bold way is something we should consider during the production of our advert in the future.
The release date of the advert is very big and clear for the audience to see, this works on many levels, the whole purpose of the advert is to sell the artist and his new album to the target market, the release dates have to be big and bold for the market to see, this has to be a key area that we should reflect in our advert, it will add to the authenticity.
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